Denny McCorkle Denny McCorkle
Professor of Marketing
Email: denny.mccorkle@unco.edu
Phone: (970) 351-1140
Office: 2090-D
Office Hours:
Monday-12:00pm-12:15pm;1:10pm-2:30pm; 6:30pm-7:00pm
Wednesday-12:00pm-12:15pm;1:10pm-2:30pm
Friday-12:00pm-12:15pm;1:10pm-2:30pm

Research: Direct order and Internet shopping behavior, multi-channel marketing, marketing pedagogy.

Education:
  • D.B.A. Marketing 1987, University of Memphis
  • M.B.A. in Marketing 1981, Louisiana Tech University
  • B.B.A. in Accounting 1979, Southern Arkansas University

    • Recent Publications:

  • The Effect of Culture on Consumer Intellectual Property Theft: An exploratory Analysis in Global Business and Technology Association's Tenth Annual International Conference (2008)

  • Creative Thinking Skills: An Exploratory Empirical Analysis in AMS World Marketing Conferenc (2007)

  • Perceptions and Reality: Creativity in the Marketing Classroom in Journal Of Marketing Education (2007)

  • The Marginal Effects of Consumer Characteristics on Internet Channel Choice in Journal Of Applied Business Research (2007)

  • An Examination of the Antecedents of the Consumer Make-or-Buy Decision in Journal Of Marketing Theory & Practice (2005)

  • The Impact of Testing Frequency on Student Performance in a Marketing Course in Journal Of Education For Business (2005)

  • Attitudes toward Advertising in Vietnam in Atlantic Marketing Association (2003)

  • A Futuristics Course: Instilling a Future-Orientation in Marketing Students in Journal for Advancement of Marketing Education (2003)

  • Incentives for Industrial Sales Personnel: An Empirical Examination of Compensation Attributes in International Journal Of Business Disciplines (IJBD) (2003)

  • Currency in the Marketing Classroom: An Active Learning Justification and Application in Journal Of The Academy Of Business Education (2003)

  • Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? in Journal Of Marketing Education (2003)

    • Awards Received:

  • Honor: Social Science Journal, Scholar's Incentive Grant, Buy or Burn?: Empirical tests of models of crime using data from a general population. (2008)

  • Award: Ethics and Social REsponsibility Marketing Management Association, Best paper award: Consumer Choice and Intellectual Property Theft: An exploratory Examination (2008)

  • Award: Marketing Management Association, Best Paper Award, Ethics and Social Responsibility Consumer Choice & Intellectual Property Theft: An Exploratory Examination. (2007)

  • Award: MCB/UNC, Summer Research Grant, $4000 (2007)

  • Award: Scholar's Incentive Grant, Perceptions and Reality: Creativity in the Marketing Classroom, Journal of Marketing Education. (2007)

  • Award: Direct Marketing Educational Foundation, New York, New York, Echo Leader Award, Collegiate Echo Silver Award; my students earned 2nd place in the nation out of 84 national entries. Another team received honorable mention for: Best Database Analysis and Recommendations. Another team received honorable mention for: Most Innovative Marketing Strategy. (2007)

  • Award: Direct Marketing Educational Foundation, N.Y. N.Y., Echo Leader Award, Collegiate Echo Silver Award; my students earned 2nd place in the nation out of 120 national entries. (2006)

  • Award: MCB/UNC, Scholars Incentive Grant, The Marginal Effects of Consumer Characteristics on Internet Channel Choices (2006)

  • Honor: UNC Graduate Council, Member of Graduate Faculty (2006)

  • Award: MCB/UNC, Scholar's Incentive Grant, $500/3, “The Effects Of Testing Frequency On Performance In Marketing Classes' (2005)

  • Award: MCB/UNC, Scholar's Incentive Grant, $1,000/2, “An Examination of the Antecedents of the Consumer Make-or-Buy Decision' (2005)

  • Award: MCB/UNC, Working Paper Grant, “The Marginal Effects of Consumer Characteristics on Internet Channel Choices' (2005)

  • Award: MCB/UNC, Working Paper Grant, “Marketing Creativity in the Classroom' (2005)

    • Bio: Dr. Denny E. McCorkle is a Professor of Marketing at the University of Northern Colorado's Monfort College of Business where he teaches Direct Marketing, International Business, e-Marketing, and Marketing Problems.

    He has research interests in direct order shopping behavior (internet and catalog), multi-channel marketing, and marketing pedagogy. His articles are published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Education Review, Journal of Direct Marketing and others.

    His education includes a DBA from the University of Memphis, MBA from Louisiana Tech University and a BBA from Southern Arkansas University. He previously taught at Southwest Missouri State University, the University of the West of England (in Bristol) and Bentley College (in Boston).

    The Direct Marketing Educational Foundation in New York has recognized his contributions with an Outstanding Direct Marketing Educator Award, a Distinguished Teaching Award, and numerous Collegiate Echo Leader Awards. He has also received a Leavey Award from the Freedoms Foundation in Pennsylvania for his innovative teaching of direct marketing.

    More at: http://www.linkedin.com/in/dennymccorkle.

    Updated February 8, 2009.