Management

Objectives:
The focus of the Management Emphasis is on learning how to plan, direct, and control resources such as people, time, capital, raw materials, and equipment. This focus will require the student to examine and understand issues and problems that confront society. The student will learn how to manage, motivate, and direct employees and organizations.

The primary objective of the Management Emphasis is to prepare students for entry-level management positions in business, not-for-profit organizations and government. Such positions include management trainees, supervisors, administrators, and other entry level positions. The emphasis also prepares students for continuing education in MBA or other relevant master's degree programs.

Course NumberCourse Title

American Business System
Business Communications
Executive Professor Special Topics
Management of Organizations
Human Resources Management
Organizational Behavior
Fundamentals of Entrepreneurship
Managing New Business Ventures
Small Business Counseling
Directed Studies
Contemporary Issues in Business & Society
Advanced Topics in Human Resources Management
Leadership in Organization
Labor Relations
Strategic Management
Managing Complex Organizations
Managing in a Global Environment
Management of Quality
Internship in General Business
Internship in Management
Nonprofit Management
Managing for Performance Excellence
Executive Professor Special Topics II
Special Topics in Management
Special Topics: Management Prospectives
Special Topics: Opportunities in Franchising
Special Topics: Business Process Reengineering
Special Topics: Fundamentals of Entrepreneurship
Special Topics: Sustainable Business Practices and

Marketing

Objectives
In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers.  To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets.  To do this, organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include:  product, promotion, pricing and distribution strategies.  A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies.  The emphasis also equips students for graduate study in marketing and business administration. 

There are a wide variety of career paths in organizations open to graduates in marketing.  Marketing is a significant functional area in virtually all modern organizations.  A sample of Marketing career areas  may include the following:  product management, retail management marketing research, distribution management, logistics management, industrial buying, direct marketing, international marketing, promotion management, professional selling, sales management and advertising management.  Graduates are prepared for marketing careers in public, private, governmental and nonprofit organizations.

Course NumberCourse Title

International Business
Introduction to Marketing
Marketing
Consumer Behavior
Promotional Strategy
Selling and Sales Management
Advertising and Promotion
Retailing
Marketing Analysis and Research
E-Marketing
Small Business Counseling
Directed Studies
Advertising Campaigns
Global Marketing Strategies
Business-to-Business Marketing
Supply Chain Management
Direct Marketing
Marketing Problems
Internship in Marketing
Special Topics: European Marketing
Special Topics in Marketing
Special Topics: Global Business & Communication
Special Topics: Marketing Ethics
Special Topics: New Product Marketing
Special Topics: Transportation
Special Topics: International Culture and Business